At APD Europe, we are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR). This Privacy Policy explains how we collect, use, disclose, and protect the information you provide while using our website and services. By accessing or using APD Europe's website and services, you consent to the practices described in this policy.

1. Information We Collect:

1.1 Personal Information: When you place an order, create an account, or interact with our website, we may collect personal information such as your name, email address, phone number, shipping address, and payment details. We require this information to process and fulfil your orders, communicate with you, and provide customer support.

1.2 Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities on our website. This may include your IP address, device information, browser type, and pages visited. These technologies help us analyse trends, improve website functionality, and personalise your experience. You have the option to manage your cookie preferences through your browser settings.

2. Use of Information:

2.1 Order Processing: We use the personal information you provide to process and fulfil your orders, manage shipping and delivery, and provide customer support related to your purchases.

2.2 Account Management: If you create an account on our website, we may use your personal information to manage your account, facilitate order history, and provide personalised recommendations and offers.

2.3 Marketing Communications: With your consent, we may send you promotional emails, newsletters, and updates about our products, special offers, and events. You have the option to unsubscribe from these communications at any time.

2.4 Legal Basis for Processing: We rely on the following legal bases for processing your personal information:

a) Contractual Necessity: Processing necessary for the performance of a contract between you and APD Europe, such as processing your orders and providing customer support.

b) Consent: Processing based on your explicit consent, such as sending marketing communications.

c) Legitimate Interests: Processing necessary for our legitimate interests, such as improving our services and website functionality, conducting analytics, and preventing fraud.

3. Information Sharing and Disclosure:

3.1 Service Providers: We may share your personal information with trusted third-party service providers who assist us in operating our website, processing payments, delivering orders, and providing customer support. These service providers are obligated to handle your information securely and only process it in accordance with our instructions.

3.2 Legal Requirements: We may disclose your personal information if required by law, regulation, legal process, or government request, or to protect the rights, property, or safety of APD Europe, our customers, or others.

3.3 International Transfers: If we transfer your personal information to countries outside the European Economic Area (EEA), we will ensure appropriate safeguards are in place to protect your data, such as using Standard Contractual Clauses or relying on the recipient's Privacy Shield certification (if applicable).

4. Data Retention:

We will retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. We will securely delete or anonymise your personal information when it is no longer needed.

5. Your Rights:

You have certain rights regarding your personal information, as provided under applicable data protection laws. These rights include the right to access, correct, and delete your personal information and the right to restrict or object to certain processing activities. To exercise your rights, please contact us using the information provided below.

6. Security:

We implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access, and other unlawful forms of processing. However, no security measure is completely foolproof, and we cannot guarantee the absolute security of your information.

7. Contact Us:

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

APD Europe

120E Melton Road, Leicester LE4 5ED

sales@apdeurope.com

We may update this Privacy Policy from time to time to reflect changes in our data practices. We encourage you to review this page periodically for the latest information.